Schooled in Schouler

Never heard of Proenza Schouler? It's time to step out from under that rock and into a world of beautifully structured designer threads and perfectly crafted handbags in a kaleidoscope of colours, skins and textures. I too was once unenlightened, until I unsuspectingly sashayed over to the Proenza Schouler stand at Bergdorf's. Heaven. With a palette of colours that Rainbow Brite would envy, these bags have it all- style, practicality and that indefinable x-factor. With their unforgettable images seared into my brain, I started to notice them on the streets of New York and in the tabloids. Arm swag for the 'IT' girls at Fashion Week, A-Listers and celebutantes alike. They get it. And I get it. Do you?

But what sets Proenza Schouler apart from the rest? Take a look and share your thoughts.

Warning- the following pictures may lead to obsession. Proceed with caution.